avoiding the shipwreck
Building a best in class, data-led marketing stack
What does a cruise ship have to do with building a data-led, marketing organisation?
You need the right capabilities
Data is the Map
It provides direction and guidance, helping the organisation to make informed decisions and choose the right path in a landscape that is often uncertain and evolving.
Market Trends and Customer Behavior are the Seas
The seas are unpredictable and ever-changing and so too are market trends and customer preferences. Data helps in understanding these changes, allowing the organisation to stay on course.
The Marketing Team is the Crew
Skilled in interpreting data (like a crew experienced in reading the stars and maps), they work together to steer the organisation towards its goals.
Technology and Tools are Navigational Instruments
Just as navigational tools aid a navigator, modern marketing tools and technologies like analytics platforms and CRM systems help accurately interpret and utilise data.
Failure can lead to CATASTROPHIC results
Poor customer engagement
Risk of non-compliance
Disjointed Marketing Strategies
Inability to track performance
Wasted budget
start by aligning to a north star
What are our business objectives and how can data help?
next, Follow a proven success framework
People
Get Executive support
Clear communication
Find the right people
Process
Set clear objectives
Define the governance
Develop quick-win mentality
Technology
Find the right partners
Identify the right tech
Be agile and incremental
Remember, This is Just the beginning of your voyage
Every cruise ship has second mate; make sure to find the right partner who has experience across the entire marketing and advertising stack, delivery, and implementation.
L
LArijanigroup
Let’s get these questions answered
Email
collin@larijanigroup.com