the Loyalty u-turn
How to effectively drive loyalty engagement
Compare your customer’s journey to a drive home after work.
Your competition has a store conveniently located on the way. Your store is on the opposite side of the road.
It’s rush hour, and your customer wants to get home.
Why should they make the U-turn for your store?
Most loyalty programmes miss the mark
31%
31% of consumers have left a favored brand because other brands have better promotions
The Wise MArketer
90%
Ebbo
90% of consumers believe that most loyalty programs need improvement in personalization. Additionally, 91% feel that many loyalty programs are similar and lack differentiation.
91%
91% feel that many loyalty programs are similar and lack differentiation. This highlights a critical area where loyalty programs are falling short in meeting customer expectations
Ebbo
What drives the customer to make the u-turn?
Get them motivated
Understanding customer motivation
CONNECTION
Like a scenic viewpoint that draws travelers off their path, creating an emotional bond with customers makes your brand a must-visit destination.
EXCLUSIVITY
Offer unique, personalized experiences - akin to finding a hidden gem on a road trip that's not on every map.
TRUST
Ensure your brand is like a trusted rest stop, known for consistent quality and reliability.
Mapping the Route: Strategies for Making Your Brand the Chosen Destination
Customer Engagement
Engage actively with customers through personalized communication and rewards, like billboards that attract attention.
Innovative Experiences
Continuously innovate and offer new experiences, making your brand a 'tourist attraction' in the market.
Feedback Loop
Use customer feedback like a GPS, guiding your brand to adapt and improve.
The strategy is the start of your own journey
Starting with an effective loyalty strategy is the right first step. However, now the question is how you execute that strategy.
L
LArijanigroup
Let’s get these questions answered
Email
collin@larijanigroup.com