the Loyalty u-turn

How to effectively drive loyalty engagement

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Compare your customer’s journey to a ​drive home after work.


Your competition has a store ​conveniently located on the way. Your ​store is on the opposite side of the ​road.


It’s rush hour, and your customer ​wants to get home.


Why should they make the U-turn for ​your store?

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Most loyalty programmes miss the mark

31%

31% of consumers have ​left a favored brand ​because other brands ​have better promotions

The Wise MArketer

97%

97% [of customers] ​have backed out of a ​purchase due to ​inconvenience

90%

Ebbo

90% of consumers believe ​that most loyalty programs ​need improvement in ​personalization. ​Additionally, 91% feel ​that many loyalty programs ​are similar and lack ​differentiation.

91%

91% feel that many loyalty ​programs are similar and ​lack differentiation. This ​highlights a critical area ​where loyalty programs are ​falling short in meeting ​customer expectations

Ebbo

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What drives the customer to ​make the u-turn?

Get them motivated

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Understanding customer motivation

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CONNECTION

Like a scenic viewpoint that draws travelers off their path, creating an ​emotional bond with customers makes your brand a must-visit destination.

EX​CLUSIVITY

Offer unique, personalized experiences - akin to finding a hidden gem on ​a road trip that's not on every map.

TR​UST

Ensure your brand is like a trusted rest stop, known for consistent ​quality and reliability.

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Mapping the Route: Strategies for Making Your ​Brand the Chosen Destination

PIN code for the card. Black location point icon on the map. Navigation icon. GPS icon.Vector.
PIN code for the card. Black location point icon on the map. Navigation icon. GPS icon.Vector.
PIN code for the card. Black location point icon on the map. Navigation icon. GPS icon.Vector.

Customer ​Engagement

Engage actively with customers through ​personalized communication and rewards, ​like billboards that attract attention.


Innovative ​Experiences

Continuously innovate and offer new ​experiences, making your brand a 'tourist ​attraction' in the market.

Feedback ​Loop

Use customer feedback like a GPS, guiding ​your brand to adapt and improve.

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The strategy is the start ​of your own journey

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Starting with an effective loyalty strategy is the ​right first step. However, now the question is how ​you execute that strategy.

  • How ‘techie’ is your team?
  • Who will manage the platform?
  • What data do you have available?
  • What journeys are you creating?
  • What is the total cost of ownership?
  • What type of training is available?
  • How scalable is the platform?



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L

LArijanigroup

Let’s get these questions answered

Email

collin@larijanigroup.com